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SAMS Pure Gold

Continuous music

Music expresses that which cannot be said and on which it is impossible to be silent.{a}

SAMS Pure Gold formerly broadcast continuous music

SAMS Pure Gold

About this station

SAMS Pure Gold broadcast continuous music, 24/7.


SAMS Pure Gold launched in late 2015. Following the Media Review of Government of St Helena subsidies for island media, no further finance was available to fund this station and so it closed on 25th April 2017.




SAMS Pure Gold was funded by advertising revenue, supplemented by an annual subsidy provided by the Government of St Helena (under an open and transparent agreement which provides the Government of St Helena with no editorial control). The withdrawal of this subsidy in 2017 caused the station to close.

Regulation & Complaints

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Article: SAMS is changing…

Editorial by Stewart George (then CEO of South Atlantic Media Services Ltd. (SAMS)), published in The Sentinel, 6th April 2017{1}

SAMS is changing… We’re sorry that this is necessary but due to recent changes in funding structure and staff numbers, we will have to discontinue some services. In the absence of funding for Newsbite and Radio 3 Pure Gold, these services will be discontinued from 25th April 2017. We simply must focus on Radio 1, The Sentinel and the BBC World Service.


{a} Victor Hugo


{1} @@RepDis@@